LOTTO Relaunch Web Activation: Game of Florida

Scriptwriting, Production Script Supervision

LOTTO looks a little different with their LOTTO X relaunch, but it’s still “Florida’s Game”. To complement a campaign filled with Floridian pride, PPK created the Game of Florida Trivia Series. This daily prize contest ran the length of the campaign, with scripted short videos and Florida-themed brain busters.

The series garnered over 19K Participants the first week and over 195K Game plays within the first 6 weeks.

All work performed under the employment of PPK. For the Florida Lottery.